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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01800_Field_OMMC T28.txt
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1996-04-10
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731b
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14 lines
So what media would he be interested in? Well,
heavens—the personal computer has just about
devastated North American business life. It’s
utterly ruined the old pattern and instituted whole
new patterns of its own; it’s changed an awful lot
of people’s relation to work; it’s allowed cottage
industry to develop. People work at home, I work at
home, a lot of people work at home. So that is at
war with the motorcar. It’s had a big effect on the
car, a big effect, in changing our preferences for
space. About 20 years ago people still liked the
very large roomy boxes on wheels. That’s largely
gone now because of the intimacy of these new
media, they don’t like those big empty spaces.